Branding

Honedra® (2018)

Product branding developed for Caladrius Biosciences’ Critical Limb Ischemia (CLI) asset.

Project developed by Addison Whitney. Verbal design is my own.

Club Car Current EV (2019)

Product branding developed for Club Car’s electric utility truck.

Project developed for Addison Whitney. Verbal design is my own.

EasyRead™ (2020)

Product branding developed for Church & Dwight’s pregnancy test results mobile application.

Project developed by Addison Whitney. Verbal design is my own.

Sleepscape/Omniform (2020)

Product branding developed for SertaSimmons’ new mattress & ComboCoil products.

Project developed for Addison Whitney. Verbal design is my own.

Wegovy (2021)

Pharmaceutical branding developed for NovoNordisk’s weight loss/obesity asset.

Project developed for Addison Whitney. Verbal design is my own.

Lytgobi (2022)

Pharmaceutical branding developed for Taiho Oncology’s metastatic breast cancer asset.

Project developed for Addison Whitney. Verbal design is my own.

Bold Sky Studios (2022)

Corporate identity branding developed for Syneos Health’s full service creative production studio.

Project developed for Addison Whitney. Verbal design is my own.

Orserdu (2023)

Pharmaceutical branding developed for the Menarini Group’s ESR1-mutated metastatic breast cancer asset.

Project developed for Addison Whitney. Verbal design is my own.